Zero-click search is growing, and publishers need to stop pretending this is a temporary glitch. Google now has AI Overviews and AI Mode guidance for site owners, and Google says the same core Search guidance applies to AI features too. At the same time, industry reporting says zero-click behavior is rising and traffic is getting … Read more
Google Discover traffic can drop hard even when nothing looks broken on your site. That is not your imagination. Google’s own Discover documentation says traffic changes can happen because Discover adjusts the types of content it shows, because Search updates affect Discover too, and because ongoing UX changes can shift traffic for reasons unrelated to … Read more
A lot of publishers still treat Discover like a broad viral feed where any catchy article can win. That is outdated. In its February 2026 Discover core update, Google explicitly said it would show users more locally relevant content, reduce sensational and clickbait content, and surface more original, timely, in-depth content from sites with expertise … Read more