Why Beauty Premiumisation Is Getting Stronger in India
March 28, 2026
Beauty premiumisation in India is getting stronger because more consumers are no longer buying only on the basis of the lowest price. They are paying extra for better textures, stronger ingredients, better packaging, and brands that feel more effective or ... Read more
Why Local Travel Feels More Relevant for Indians in 2026
March 28, 2026
Local travel feels more relevant in India in 2026 because it fits how people actually live now. Many travellers want a break, but not the full cost, planning stress, or leave burden of a long holiday. That is why nearby ... Read more
Travel Planning With AI in India: What Feels Useful and What Still Doesn’t
March 28, 2026
AI is starting to matter in Indian travel planning because people now research trips across too many tabs, apps, videos, reviews, and price pages. That creates planning fatigue. Google says its latest India travel research with Kantar tracks how Indian ... Read more
AI Phone Features in India in 2026: Which Ones Actually Matter
March 28, 2026
AI is now one of the biggest smartphone selling points in India, but most buyers still do not know what they are actually paying for. That confusion is understandable. Brands use “AI” for everything from photo cleanup to live translation ... Read more
Why Local Relevance Matters More for Discover Traffic in 2026
March 27, 2026
A lot of publishers still treat Discover like a broad viral feed where any catchy article can win. That is outdated. In its February 2026 Discover core update, Google explicitly said it would show users more locally relevant content, reduce ... Read more
Delhi EV Policy 2026 Explained: What Could Change for Buyers
March 27, 2026
Delhi is not starting from scratch on EVs. The original Delhi EV Policy was notified in 2020 and aimed for 25% of new vehicle registrations to be electric by 2024. The Delhi Transport Department still presents that goal on its ... Read more
Why India’s Live Experience Economy Is Growing So Fast
March 27, 2026
A lot of people still describe this as a “concert boom,” but that is too narrow. India’s media and entertainment sector reached about ₹2.78 lakh crore in 2025, up 9% year on year, and the latest FICCI-EY reporting says growth ... Read more
Why Teen Social Media Rules Could Become a Bigger Issue in India
March 27, 2026
This topic is no longer just about worried parents complaining that kids spend too much time on phones. In Maharashtra, the government has already set up a 13-member expert task force to study how social media affects minors under 18 ... Read more
Phone Privacy Settings to Change in 2026 Before Convenience Turns Into Regret
March 26, 2026
Most people say they care about privacy, then leave their phone set up for maximum convenience and maximum data sprawl. That is the real problem. Android and Google already give users meaningful controls over app permissions, location precision, account activity ... Read more
Build a Realistic Emergency Bag for India’s Heat, Storm, and Travel Disruptions
March 26, 2026
Most people build useless “emergency kits” in their head. They imagine dramatic disaster scenes, then buy random items they never use. That is the wrong approach. In India, the more realistic risks are heat stress, sudden storms, power cuts, local ... Read more