Electric Motorcycles in India Are Improving, but Buyers Still Ignore the Right Questions
March 30, 2026
India’s electric two-wheeler market is no longer tiny or experimental. FADA data for 2025 showed total EV retail sales at about 22.7 lakh units, with electric two-wheelers contributing roughly 12.8 lakh units, while recent March 2026 reporting said FY26 electric ... Read more
Budget ANC Earbuds Keep Improving and That’s Bad News for Expensive Audio Brands
March 30, 2026
Budget ANC earbuds are no longer a joke category. The OnePlus Nord Buds 4 Pro launched in India at ₹3,999, with sale starting March 23, 2026. OnePlus is claiming up to 55dB real-time ANC, Bluetooth 6.0, six-mic AI clear calls, ... Read more
Why Beauty Premiumisation Is Getting Stronger in India
March 28, 2026
Beauty premiumisation in India is getting stronger because more consumers are no longer buying only on the basis of the lowest price. They are paying extra for better textures, stronger ingredients, better packaging, and brands that feel more effective or ... Read more
Why Local Travel Feels More Relevant for Indians in 2026
March 28, 2026
Local travel feels more relevant in India in 2026 because it fits how people actually live now. Many travellers want a break, but not the full cost, planning stress, or leave burden of a long holiday. That is why nearby ... Read more
Travel Planning With AI in India: What Feels Useful and What Still Doesn’t
March 28, 2026
AI is starting to matter in Indian travel planning because people now research trips across too many tabs, apps, videos, reviews, and price pages. That creates planning fatigue. Google says its latest India travel research with Kantar tracks how Indian ... Read more
Why Local Relevance Matters More for Discover Traffic in 2026
March 27, 2026
A lot of publishers still treat Discover like a broad viral feed where any catchy article can win. That is outdated. In its February 2026 Discover core update, Google explicitly said it would show users more locally relevant content, reduce ... Read more
Delhi EV Policy 2026 Explained: What Could Change for Buyers
March 27, 2026
Delhi is not starting from scratch on EVs. The original Delhi EV Policy was notified in 2020 and aimed for 25% of new vehicle registrations to be electric by 2024. The Delhi Transport Department still presents that goal on its ... Read more