The NFL’s new American Express deal matters because it is not really about plastic cards. It is about who controls premium access around the league’s biggest events, how fan perks are packaged, and how the NFL keeps turning live sports into a high-end experience business. American Express and the NFL announced a multi-year global partnership … Read more
American Express is becoming the NFL’s official payments partner beginning with the 2026 season, replacing Visa after roughly three decades in that role. That is not just a sponsor swap. It shows that the most valuable sports leagues now want payment partners that can do more than slap a logo on signage. They want companies … Read more
Women’s sports are still priced below men’s sports, but that discount is exactly why serious investors are getting interested. Reuters reported this week that the U.S. women’s sports market is projected to grow 16% annually and reach $2.5 billion by 2030, while the category remains relatively under-owned and underpriced compared with mature men’s leagues. That … Read more