Pricing

Electric Motorcycles in India Are Improving, but Buyers Still Ignore the Right Questions

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Electric Motorcycles in India Are Improving, but Buyers Still Ignore the Right Questions

India’s electric two-wheeler market is no longer tiny or experimental. FADA data for 2025 showed total EV retail sales at about 22.7 lakh units, with electric two-wheelers contributing roughly 12.8 lakh units, while recent March 2026 reporting said FY26 electric two-wheeler sales were up about 17% year on year. That means the market is growing, … Read more

Smaller Packs, More Often: The 2026 Buying Pattern Brands Can’t Ignore (and How to Profit From It)

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Smaller Packs, More Often: The 2026 Buying Pattern Brands Can’t Ignore (and How to Profit From It)

The rise of small treats purchasing is quietly reshaping how consumers shop, snack, and spend in 2026. Instead of buying large packs occasionally, people are now choosing mini pack sizes more frequently, turning everyday indulgence into a repeated habit rather than a rare event. This shift is not accidental. It reflects deeper changes in psychology, … Read more