sports business

The NFL’s New American Express Deal Says a Lot About Where Sports Money Is Going

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The NFL’s New American Express Deal Says a Lot About Where Sports Money Is Going

American Express is becoming the NFL’s official payments partner beginning with the 2026 season, replacing Visa after roughly three decades in that role. That is not just a sponsor swap. It shows that the most valuable sports leagues now want payment partners that can do more than slap a logo on signage. They want companies … Read more

Women’s Sports Are Growing Fast Enough to Make Smart Money Look Early

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Women’s Sports Are Growing Fast Enough to Make Smart Money Look Early

Women’s sports are still priced below men’s sports, but that discount is exactly why serious investors are getting interested. Reuters reported this week that the U.S. women’s sports market is projected to grow 16% annually and reach $2.5 billion by 2030, while the category remains relatively under-owned and underpriced compared with mature men’s leagues. That … Read more