Why Google Discover Traffic Feels So Fragile Right Now

Why Google Discover Traffic Feels So Fragile Right Now

If your Discover traffic feels unstable, that is not paranoia. Google’s own documentation says sites may see Discover traffic changes that are unrelated to the quality or publishing frequency of their content because Google is continuously improving the Discover experience. That alone makes Discover less predictable than many publishers want to admit. The mistake is … Read more

Google Discover Traffic Dropped: What Publishers Should Check First

Google Discover Traffic Dropped: What Publishers Should Check First

Google Discover traffic can drop hard even when nothing looks broken on your site. That is not your imagination. Google’s own Discover documentation says traffic changes can happen because Discover adjusts the types of content it shows, because Search updates affect Discover too, and because ongoing UX changes can shift traffic for reasons unrelated to … Read more