Aanchal 
A lot of buyers make the same mistake: they buy at the end of one launch cycle and then regret it two weeks later. As of March 30, 2026, India’s recent market already includes models like the Motorola Edge 70 Fusion and Nothing Phone 4a, but fresh April launches are also lining up, including the … Read more
Budget ANC earbuds are no longer a joke category. The OnePlus Nord Buds 4 Pro launched in India at ₹3,999, with sale starting March 23, 2026. OnePlus is claiming up to 55dB real-time ANC, Bluetooth 6.0, six-mic AI clear calls, and up to 54 hours of total battery life with the case. Those are features … Read more
Beauty premiumisation in India is getting stronger because more consumers are no longer buying only on the basis of the lowest price. They are paying extra for better textures, stronger ingredients, better packaging, and brands that feel more effective or more aspirational. Euromonitor says premiumisation was one of the strongest trends in India’s beauty and … Read more
Local travel feels more relevant in India in 2026 because it fits how people actually live now. Many travellers want a break, but not the full cost, planning stress, or leave burden of a long holiday. That is why nearby escapes, weekend trips, and shorter domestic breaks are getting more attention. India’s travel economy is … Read more
AI is starting to matter in Indian travel planning because people now research trips across too many tabs, apps, videos, reviews, and price pages. That creates planning fatigue. Google says its latest India travel research with Kantar tracks how Indian travellers move from inspiration to research, planning, and booking across multiple touchpoints, while Booking.com says … Read more
AI is now one of the biggest smartphone selling points in India, but most buyers still do not know what they are actually paying for. That confusion is understandable. Brands use “AI” for everything from photo cleanup to live translation to writing help, even when the feature is minor or rarely useful. The smarter question … Read more
A lot of publishers still treat Discover like a broad viral feed where any catchy article can win. That is outdated. In its February 2026 Discover core update, Google explicitly said it would show users more locally relevant content, reduce sensational and clickbait content, and surface more original, timely, in-depth content from sites with expertise … Read more
Delhi is not starting from scratch on EVs. The original Delhi EV Policy was notified in 2020 and aimed for 25% of new vehicle registrations to be electric by 2024. The Delhi Transport Department still presents that goal on its official EV policy page, and the older policy was formally extended until March 31, 2026, … Read more
A lot of people still describe this as a “concert boom,” but that is too narrow. India’s media and entertainment sector reached about ₹2.78 lakh crore in 2025, up 9% year on year, and the latest FICCI-EY reporting says growth is being pushed by digital media, advertising, and the return of live events and experiences. … Read more
This topic is no longer just about worried parents complaining that kids spend too much time on phones. In Maharashtra, the government has already set up a 13-member expert task force to study how social media affects minors under 18 and to recommend policy or regulatory steps. Reporting says the panel is examining mental and … Read more