Market Lab-Grown Diamonds to Brides: Cultural Messaging That Works
Lab-grown diamonds (LGDs) are steadily gaining popularity in India, offering a sustainable and cost-effective alternative to traditional mined diamonds. However, successful localizing lab-grown diamond marketing for brides requires more than highlighting price or environmental benefits. Indian bridal jewelry is deeply tied to tradition, rituals, and cultural symbolism, making messaging crucial for adoption. This guide explores … Read more