Value Over Brand Is Becoming a Stronger Buying Trend in 2026
More consumers in 2026 are choosing value over brand loyalty because price pressure, easy comparison, and weaker emotional attachment are changing how people shop. Capgemini’s 2026 consumer trends report says consumers are increasingly prioritizing value over familiarity and are willing to switch brands if they find a fairer alternative. EY’s 2025 Future Consumer Index says … Read more