GenAI in Marketing in 2026: New Job Roles, Workflow Skills, and How to Stay Employable
GenAI in marketing in 2026 is no longer about flashy content generation or novelty campaigns. The real shift has happened at the workflow level, where AI supports planning, experimentation, personalization, and performance optimization at scale. Marketers who once relied on intuition alone are now expected to operate inside systems that continuously test, learn, and adapt. … Read more